Life insurance is one of the most important financial decisions you’ll make — it ensures your loved ones are protected if the unexpected happens. However, with so many options available, choosing the right policy can feel overwhelming.
The two main types of life insurance, term and permanent, offer different benefits depending on your financial goals and coverage needs.
Term life insurance provides affordable protection for a set period, while permanent life insurance offers lifelong security and potential cash value growth. Understanding these differences is key to making the right choice for your situation.
This guide will break down how each type works, its advantages, and what to consider when selecting the best policy for your needs.
Keep reading to learn everything you need to know about getting the best life insurance for you and your family’s needs – present and future.
What is term life insurance?
Term life insurance provides life insurance coverage for a specific period of time. This ranges from 10 to 30 years, depending on what you choose.
The main feature of term life insurance is that it offers a death benefit if the insured person passes away during the specified time period. However, if the time period ends and the insured is still alive, the policy simply expires unless renewed.
One of the benefits of term life insurance is that it is often more affordable than other types of insurance. This makes it an excellent option for young families or individuals looking to protect their loved ones without breaking the bank.
Advantages of term life insurance
Term life insurance helps families and individuals ensure that their loved ones are financially protected during a specific period of time. Let’s explore what makes term life insurance a great choice for many people.
Lower premiums compared to permanent insurance
Term life insurance often has lower premium payments than permanent life insurance. This is because term life insurance only provides coverage for a set time period, like 10, 20, or 30 years. This makes it more affordable for many families and individuals who want life insurance coverage without spending too much money.
Compared to permanent life insurance policies, the premiums are usually less expensive. Because of its lower cost, term life insurance is a great way to ensure that loved ones can receive a death benefit without straining your budget.
Ideal for temporary financial needs
Another advantage of term life insurance is that it’s perfect for temporary financial needs. If you’re looking to secure a financial plan while you have an outstanding loan or you want to provide financial security while raising your children, term life insurance is an excellent option. Once these needs are fulfilled, you may not need the same level of life insurance coverage.
For example, imagine you have a mortgage loan that you’d like to cover with life insurance in case something happens to you. A 30-year term life policy may be the right solution. By matching the insurance time period with specific financial milestones, you ensure that your loved ones are protected when it truly matters.
Simplicity and ease of understanding
Term life insurance is one of the most straightforward types of insurance. It is easy to understand because it focuses on providing a death benefit and doesn’t have the added features of permanent life insurance, such as a cash value component or lifelong coverage.
This simplicity makes it a suitable option for individuals who might find permanent life insurance policies more complicated.
When you apply for term life insurance, the process often includes a medical exam to assess your health. Once that’s completed, you choose the amount of coverage and the length of the term that best matches your needs.

What is permanent life insurance?
Permanent life insurance means that, no matter when you pass away, your loved ones will get a death benefit.
There are two common types of permanent life insurance. These are whole life insurance and universal life insurance. Both types of insurance give you lifelong coverage but in different ways.
Whole life insurance is simple: it gives a fixed death benefit and level premium payments. Universal life insurance is flexible. You can change your premium payments and death benefit to suit your needs.
Cash value component
Permanent life insurance has a cash value component that’s like a savings account inside your life insurance policy.
When you make a premium payment on your permanent life insurance, some of that money goes into this cash value account, which grows over time with interest. You can even borrow against it like a loan.
Flexibility in premium payments
Another advantage of permanent life insurance is the flexibility it offers in premium payments. With some types of permanent life insurance, you can adjust your premium payments based on your financial situation. This means that if you have a tight month, you may be able to pay less, and when you’re doing well, you can contribute more.
This flexibility makes managing a life insurance policy more straightforward, as it can adapt to life’s changes. Knowing that you have this flexibility can reduce stress about monthly finances, whether it’s a new job, a significant purchase, or unexpected medical bills.
This unique feature of permanent insurance ensures that you aren’t boxed into a strict payment schedule, and it gives you control over how you manage your life coverage throughout your life.
Lifelong coverage guarantees
One of the most reassuring aspects of permanent life insurance is its promise of lifelong coverage. Unlike term life insurance, which only covers you for a specific period of time, permanent life insurance is designed to last for your entire life. As long as you continue making the required premium payments, your policy will remain active.
With permanent life insurance policies, you don’t have to worry about renewing coverage or undergoing a medical exam to extend a term life policy once a time period has lapsed. This type of life insurance stays with you, providing surety throughout your entire life.
Assessing your insurance needs
Choosing the right life insurance is a big decision for families. Before you choose a life insurance policy, it’s important to think about your financial goals. These goals help you decide what type of life insurance is best for you and your family.
Do you want to make sure your kids have money for college or pay off an outstanding loan? Maybe you want lifelong coverage to cover expenses after you’re gone. Also, think about your budget now and how it might change in the future.
These considerations will help you decide which type of life insurance is right for you.

Get the right life insurance for your family at Bear River Insurance
Choosing the right life insurance policy will help protect your family’s future, but understanding the differences between term and permanent coverage can feel overwhelming. You deserve expert guidance to ensure you’re making the best choice for your unique needs.
At Bear River Insurance, we take the time to explain your options, answer your questions, and help you find a life insurance plan that provides the right level of protection — without overpaying for coverage you don’t need.
Whether you’re looking for affordable temporary coverage or lifelong financial security, we’re here to help. Contact Bear River Insurance today, and let’s build a plan that gives you and your loved ones lasting peace of mind.